RELIABLE. SCALABLE. PURPOSE-DRIVEN.

Welcome to Woollahra Group

Woollahra Group is a 100% Indigenous-owned Australian distribution and manufacturing group, proudly delivering chemicals, janitorial supplies, workshop consumables and procurement solutions to some of the nation’s largest and most complex organisations.

Headquartered in Perth, Western Australia, Woollahra operates at the intersection of commercial excellence and genuine social impact. We exist to prove that strong financial performance and meaningful outcomes for Indigenous communities are not mutually exclusive — they are intrinsically linked.

Our ambition is clear: to be Australia’s most impactful company.

What we do...

Woollahra Group supplies chemicals, janitorial and hygiene products, paper consumables, workshop supplies and procurement services across a diverse range of sectors, including:

  • Mining & Resources
  • Civil Construction
  • Facilities Management
  • Government & Education
  • Commercial & Hospitality

Through our integrated distribution model and Indigenous-employed procurement team, we simplify complex supply chains, deliver competitive pricing, and provide reliable DIFOT performance at scale.

Our customers include major mining houses, Tier-1 contractors, facility service providers, state and local governments, schools, prisons, and large commercial venues, trusting Woollahra as a long-term supply partner — not just a vendor.

Our Values

Be The Butterfly

We believe in the butterfly effect.

We believe in the idea that small actions can lead to significant changes. Embracing this philosophy, our mission is to 'be the butterfly,' initiating small but powerful actions that set off ripples of positive impact across the globe.

Through innovative solutions and responsible practices, we aim to transform industries, communities, and lives. Our goal is not just to succeed in business but to be a catalyst for sustainable, widespread change—where each flutter of our wings in innovation and responsibility sparks a larger movement towards a better, more vibrant world

Progress in Every Purchase

We embody the principle of "Progress in Every Purchase" by aligning our sales growth with positive global impact. Each transaction not only drives our business forward but also contributes a portion of revenue towards sustainable development, community empowerment, or environmental conservation. Our customers become active participants in a movement toward a more equitable and sustainable future.

This integrated approach ensures that as our sales figures rise, so does our ability to contribute meaningfully to global causes. Our commitment transforms every increase in revenue into a broader social and environmental impact, fostering a virtuous cycle of growth and goodwill. We aim to redefine success in business, proving that each sale can significantly step towards improving the world.

Zero Sugar

Our commitment to achieving "Zero Sugar" in our operations stands as a metaphor for eliminating all unnecessary and non-value-adding elements from our business processes.

Just as reducing sugar in a diet can lead to healthier outcomes, stripping inefficiencies from our operations allows us to function more cleanly, sustainably, and effectively.

“Same Great Taste, Zero Sugar...”

The Flying V

Embracing "The Flying V" as our operational ethos means fostering an environment where teamwork and collaboration are at the forefront of our strategy. This formation emphasizes the importance of every team member taking a lead when necessary, supporting each other to overcome challenges, and sharing the workload efficiently. Just as with geese in flight, our team members rotate roles of leadership and support, ensuring sustainability in our efforts and minimizing fatigue.

This dynamic approach not only boosts our operational efficiency but also enhances our ability to make positive impacts. By working closely and cohesively, we are better positioned to meet our goals, respond to market changes more effectively, and deliver exceptional service to our customers. The Flying V strategy underscores our commitment to a supportive, adaptable, and resilient corporate culture, driving us towards shared success and greater achievements in our industry.

Our Model

Traditional Land Owners

Support the Indigenous
People within their
communities by providing
funding & pathways that lead
to tangible outcomes

Indigenous Communities

Partnership Objectives:
Cultural and Environmental
Business Development
Employment
Health
Education

Woollahra

Support Traditional Land
Owners through shared
revenue funding in Joint
Venture Partnerships
Manage the Manufacturing
& Distribution of High
Quality Chemical &
Janitorial Products
Ensure consistent supply
and engagement with
valued customer partners

Our Customer Partners

Purchase products from
Woollahra that deliver on
their business needs
Revenue generated from the
purchase of these products
enable Woollahra to support
our Traditional Land Owner
Partners and give back to
Indigenous Communities

End User

Uses high quality products to
deliver excellent outcomes that
meet the cleaning and janitorial
needs they require
By Supporting Companies that
support Woollahra, you are
directly helping support
Indigenous Communities

Meet The Leadership Team

Chris Schmid

Managing Director

- Proud Mandandanji Man from QLD

- Over 18 years of Manufacturing & Distribution experience across multiple sectors including roles in Supply Chain, Administration, Sales, Management.

- 2025 40under40 Peer Amongst Equals & Indigenous Businessman of the Year Winner

Sam Smith

Chief Executive Officer

- Over 15 years at Colgate Palmolive in Australia and Thailand in Senior Leadership roles across all major retailers, eCommerce, Marketing & Retail Marketing.

- Board Member Soap Aid

- Board Member Clarkson Community High School

Reen Richards

Head of Industrial

- Proud Kuku Yalanji Man from Nth QLD

- Over 13 years of experience in mining maintenance as a heavy diesel fitter, maintenance planner supervisor and across multiple sites in WA & QLD

- Board Member Girringun Aboriginal Corporation

Warren Chaplin

Head of Commercial

- 10 Years experience working with Facilities Maintenance Distributors

- 5 Years experience working in Commercial Product Manufacturing

- Background in Business Intelligence and Business Systems

- Passionate mentor and coach of youth football

Ben Lim

Senior Finance Manager

- Multidisciplinary Finance Professional across Investment Banking, Strategic Consultancy and Technology Startup industries for over 15+ years

- Previously an advisor to Institutional Investors covering listed European Industrial Equities at Goldman Sachs, London

- Experienced in capital raising from Seed, pre-IPO advice to IPO delivery on LSE

Yudy Ruiz

Operations Manager

- Over 15 years in Operations and Process Optimisation across multiple industries, including Agricultural Chemical Technology, Manufacturing, Distribution and Logistics.

- International experience with ASX-Listed Multinational leading cross-functional teams, project management, procurement, and strategic planning initiatives across 8+ years